Richard "Fitz" Fitzpatick (Jason Priestly) is a morally inept used car salesman who must grapple with his unscrupulous ways when he is forced to work with a man (Ernie Grunwald) who claims to be his conscience. Call Me Fitz is the recipient of 28 Gemini/Canadian Screen Award nominations and 13 wins, including Best Actress, Best Supporting Actor, Best Writing, and Best Directing. iThentic was responsible for creating a digital home for the show and its community of viewers. Included on the site were a social media integrated insult generator, a browser-based video mixer, and a throwback platformer game, "Fitz of Rage."

Call Me Fitz - Digital is an iThentic production for Amaze Film + TV and eOne in association MTN/Movie Central.