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  • We are an award-winning digital content company focused on developing, producing and distributing original multi-platform content and series for traditional broadcast, OTT platforms, iOS and Android, and social media.
Save Me
Watch at cbc.ca/saveme
Our portfolio
iThentic is an award-winning digital content company focused on developing and producing original multi-platform content and series for traditional broadcast, OTT platforms, iOS and Android, and social media. We also distribute third-party content on our digital platform iFestivus. Take a look at some of the wide range of projects we have worked on below.
Lightning DogsDistribution
Learning Nature with Chris LockeDistribution
Space Riders: Division EarthApp
The BeavertonInteractive
Save MeDistribution
GuidestonesApp
Epic StudiosDistribution
Act Up (In Development)App
Just for LaughsBranded
SOS: Save Our SkinsDistribution
The Nations!Interactive
Dad DrivesDistribution
Call Me FitzInteractive
The World of Bruce McCallDistribution
Doing JewishInteractive
ActEdApp
GreenYrLifeApp
SHORTSNONSTOPDistribution
Water: Take 1Interactive
Our Studio
About Us
iThentic is an award-winning digital content company HQ’d in Toronto – with offices in New York and Los Angeles – that’s focused on developing and producing narrative-based properties for all platforms. We are digital storytellers – equal parts genre-bending live action, wisecracking comedy, trailblazing animation, and indie film with a dose of social conscience. We develop, produce and distribute original multi-platform content and series for traditional broadcast, OTT platforms, iOS and Android, and social media. We also work with our partners to secure international financing, arrange worldwide distribution in all channels (including our platform, iFestivus), develop apps to enhance engagement, and work with brands and platforms to develop entirely original story-based content and audience engagement solutions. If you’re a platform, we can add distinctive original series to your mix. If you’re a producer, we can help bring your projects to life.
OUR SERVICES
We develop, produce and distribute original multi-platform content across multiple platforms, work with our partners to secure international financing, arrange worldwide distribution in all channels, develop apps to enhance engagement, and work with brands and platforms to develop entirely original story-based content and audience engagement solutions.
Development
  • Script Development
  • Financing
  • Grant Applications
Production
  • Full-Service Film Production
  • Casting & Line-Producting
  • International Co-Production
Distribution
  • International Sales
  • Broadcaster Deals
Interactive
  • HTML5 Responsive Sites, Apps & Games
  • Unity and Native Apps
  • UX/UI for Desktop, Mobile & Virtual Reality
Post-Production
  • Picture Editing
  • Visual Effects Planning, On-Set Supervision & Compositing
  • Motion Graphics Design & Animation
  • Sound/Dialogue Recording, Mixing & Editing
  • Original Music Composition
Design
  • Branding & Identity
  • Interface
  • Social Media Cards
  • Illustration
Social
  • Social Strategy & Planning
  • Community Management
  • Alternate Reality Gaming

Video Platform

iFestivus is iThentic’s distribution platform for the best digital videos and short form series on the web.

Our Team
JONAS DIAMOND
CEO
Jonas Diamond became the CEO of iThentic in 2008 when Smiley Guy Studios took an equity position in the company. He is responsible for overseeing all of the financing and strategic planning for the company’s digital properties. For the past 8 years, Jonas has been instrumental in growing both iThentic and Smiley Guy Studios. Jonas is Executive Producer of the award-winning animated series Odd Job Jack and other producer credits include: Space Riders and Corner Gas: The Movie - Digital for Bell Media; Pillars of Freedom and Finding Stuff Out Online for TVO; Turbo Dogs, Chirp, and The Curse of Clara for CBC; The Dating Guy, Skatoony, and GeoFreakZ for Teletoon; Dad Drives and Operation Unplugged Digital for Blue Ant; Überdude and Teleporting Fat Guy for Smosh; Baby Cow co-productions Warren United, SOS: Save Our Skins and Wussywat; and the Emmy/Rockie/Digi/Canadian Screen Award winning Guidestones. Jonas is also a board member of the Academy of Canadian Cinema & TV.
catherine@duopoly.net
CATHERINE TAIT
CHAIR + CO-FOUNDER
Catherine founded iThentic in 2006. In her role as Executive Chairman, she is responsible for key talent relationships, strategic direction, co-ventures and international sales for iThentic. Prior to iThentic, Catherine was President of Salter Street Films (producers of Bowling for Columbine and This Hour Has 22 Minutes) from 1997 until its sale to Alliance Atlantis in 2001. Prior to Salter Street Films, she was Executive Director of the Independent Feature Project in New York. Catherine began her career in the federal government, then at Telefilm Canada, and was appointed Canada’s Cultural Attaché to France in 1989. Catherine currently serves as a Director of DHX Media (TSX; NASDAQ) and Board Advisor to the Comweb Group. She is also co-founder and a Director of Hollywood Suite Inc., an independent Canadian broadcast company.
lisa@ithentic.com
LISA BAYLIN
VP, CONTENT AND PRODUCTION
Lisa has produced various award winning scripted and non-scripted series including: Space Riders (Bell Media, Hulu), The Nations! (CBC Punchline), and the International Emmy Award and Canadian Screen Award winning branded transmedia series, Guidestones (Bell Media, Hulu). In addition, Lisa has developed multiple digital assets ranging from games and apps to video platforms. Previously, she was the Program Manager at three private funds supporting the Canadian digital, television and film industries: The Bell Fund, the Independent Production Fund, and the COGECO Fund. Before joining the Funds, she was the Associate Conference Producer for the Banff World Television Festival and began her career as a casting director. Since 2012, Lisa has been a digital media consultant for the Canadian Media Producers Association and participated in union negotiations with ACTRA, DGC and WGC.
brad@smileyguy.com
BRAD SEARS
Director of Interactive
Brad Sears is an engineer with a software, hardware, multimedia and quality assurance background. During his work with iThentic he has developed or produced 85+ games with millions of plays, web sites, apps and web applications. These notable projects include Corner Gas, Odd Job Jack, Erky Perky, the Academy of Canadian Cinema and Television, Turbo Dogs Online, Pillars of Freedom, Finding Stuff Out Online, the GeoFreakZ MMOG for Teletoon, and Canada's Smartest Person for CBC. Brad's current focus is Virtual Reality/AR development and photogrammetry in Unity.
karen@smileyguy.com
KAREN THOMPSON
Head of Business Affairs
Karen Thompson is iThentic’s Head of Business Affairs, where she leads negotiations of contracts; assists with tax credit and funding applications; and ensures all rights, releases and obligations are being met, with the companies’ scripted series and interactive projects. Previously, Karen was a Business Affairs Manager in the Bell Media Legal Department handling contract negotiations for original commissioned series, original digital media content and development projects representing different channels across various genres. Before joining Bell Media she held various positions at Discovery Canada, BBC and CityTV.
chris@ithentic.com
Christopher Heron
Digital Creative Director
Christopher Heron has been working in digital media for six years and has overseen projects at iThentic for Bell Media, TVO, the Academy of Canadian Cinema & Television, and many more. He is the host and co-founder of The Seventh Art, a Toronto-based digital publication focused on video and text-based interviews with filmmakers that has collaborated with the NFB, TIFF, and the ACCT. He received his MA in Cinema Studies from the University of Toronto, where his work explored cinematic representations of urban space.
social@ithentic.com
Kristy Lapointe
Social Media Manager
Kristy LaPointe is a social media manager and writer based in Toronto, who uses her background in writing and comedy to run social media accounts for national brands and personalities. Kristy is currently the social media manager for The Beaverton, as well as the CBC digital series Save Me. When she’s not buried in her phone trying to keep up with #trends & #teens, Kristy can be found acting, writing and performing as 1/2 of the comedy duo Hot Cousin. You can follow her on Twitter @kristylapointe and look at her gorgeous food pics on Instagram @plant.based.kristy.
mrskribbs@gmail.com
Aman Singh
Art Director
Aman 'Skribbs' Singh is an Art Director specializing in graphic design with a complementary focus on web development. His clients include working on a wide range of projects such as websites, games, applications, and interactive installations for companies that include Mercedes Benz, Coca Cola, Tim Horton's, RBC, and many more. Aman enjoys biking, volleyball, photography, art, and carpentry.
Contact
We like to create things with fun, like-minded people.
Feel free to say hello!

Address:
772 Dovercourt Rd, Studio 2
Toronto, ON
M6H 0A2
Phone: (416) 979-8800 x 221

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